A dimensional story of Serena Williams' return to Tennis and newfound purpose after giving birth to her first child, told through personal social media videos and cinematic footage
We produced over 30 unique videos (not cut-downs) from a 3-day shoot
Facebook/IG featured the work at Cannes Lions as a best-practice campaign for the platform.
Campaign Highlights:
269M Impressions
43.5M Unique Views
72M Video Views
This is how we teased the campaign and Lincoln's new partnership w/ Serena
Photo and video content ran on both Lincoln + Serena's channels for five months
18 Micro Videos each promoted a different feature
The Serena X Lincoln partnership was showcased in over 25 press articles, including: Elle, Forbes, Fox News, Complex and InStyle. Approximately 13,811,540+ PR Impressions
