We produced over 30 unique videos (not cut-downs) from a 3-day shoot
Facebook/IG featured the work at Cannes Lions as a best-practice campaign for the platform.
Campaign Highlights:
269M Impressions
43.5M Unique Views
72M Video Views
This is how we teased the campaign and Lincoln's new partnership w/ Serena
Photo and video content ran on both Lincoln + Serena's channels for five months
18 Micro Videos each promoted a different feature
The Serena X Lincoln partnership was showcased in over 25 press articles, including: Elle, Forbes, Fox News, Complex and InStyle. Approximately 13,811,540+ PR Impressions
