Art Directed and designed the first dual-trigger Snapchat lens to promote Samsung's VR headset. A global media buy, organically used by celebrities, like Kylie Jenner.
First I animated a proof of concept using: Cinema4D, Photoshop, and After Effects.
Then I storyboarded.
I worked closely with Snapchat's AR development team to ensure Samsung's new visual identity was represented in the final product.