Krutchh
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Kiehl's X Missing Children

Stop the disappearances.

Kiehl's skincare partnered with the International Centre for Missing & Exploited Children (ICMEC) to donate 100% of their profits of the Midnight Recovery Collection during the month of May.

We filmed urban camouflage artist, Trina Merry, painting a young child into the NYC backdrop, and captured people's reactions.

We made a significant impact with a limited production budget.

 

5 micro videos + 10 stills

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CTA

 

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Solution

Hand-painted motif continued into product messaging. 

 

Agency: Laundry Service

Role: Creative Lead, Art Direction