Stop the disappearING. ACT NOW.

Kiehl's skincare partnered with the International Centre for Missing & Exploited Children (ICMEC) to donate 100% of their profits of the Midnight Recovery Collection during the month of May.

We filmed urban camouflage artist, Trina Merry, painting a young child into the NYC backdrop, and captured people's reactions.

THE RESULT: Poignant message and impact with an extremely limited production budget.