Stop the disappearances.
Kiehl's skincare partnered with the International Centre for Missing & Exploited Children (ICMEC) to donate 100% of their profits of the Midnight Recovery Collection during the month of May.
We filmed urban camouflage artist, Trina Merry, painting a young child into the NYC backdrop, and captured people's reactions.
We made a significant impact with a limited production budget.
5 micro videos + 10 stills
Hand-painted motif continued into product messaging.
Agency: Laundry Service
Role: Creative Lead, Art Direction