Krutchh_snapchat.gif

Snapchat Lens

Samsung VR

Art Directed and designed the first dual-trigger Snapchat lens to promote Samsung's VR headset. A global media buy, organically used by celebrities, like Kylie Jenner.

 First I animated a proof of concept using: Cinema4D, Photoshop, and After Effects.

First I animated a proof of concept using: Cinema4D, Photoshop, and After Effects.

 Then I storyboarded.

Then I storyboarded.

I worked closely with Snapchat's AR development team to ensure Samsung's new visual identity was represented in the final product.