Krutchh
Krutchh_snapchat.gif

Snapchat Lens

Samsung GearVR

Art Directed and designed the first dual-trigger Snapchat lens to promote Samsung's GearVR - A global media buy - organically used by celebrities, like Kylie Jenner.

 First I animated a proof of concept using: Cinema4D, Photoshop, and After Effects.

First I animated a proof of concept using: Cinema4D, Photoshop, and After Effects.

 Then I storyboarded it...

Then I storyboarded it...

I worked closely with Snapchat's artists and developers to ensure Samsung's bold new visual identity was represented in the final product.